Asia’s largest festival at sea - sold smarter, not louder.
THE CHALLENGE

Cabin sales were under pressure for a premium, high-value festival experience. Audiences didn’t yet understand that this wasn’t a standard land-based festival and previous paid media activity wasn’t delivering the results needed across Singapore and wider Southeast Asia.
Our goal

Educate and excite audiences across multiple countries by clearly positioning It’s The Ship as Asia’s largest festival at sea, breaking perceptions around value, and driving high-intent cabin bookings using smarter targeting and more authentic creative.
THE RESULT

A standout 12th voyage and one of the strongest It’s The Ship campaigns to date. Through bespoke country-level audience avatars, UGC-led creative, and highly tailored messaging, we helped drive demand across Southeast Asia, successfully sell high-value cabins, and equip the It’s The Ship team with a full campaign hub and blueprint, enabling them to confidently launch, scale and sustain future paid campaigns.
“It was such a pleasure to work with you with The Ship this year, thank you!”
Samira, Project Lead for It's The Ship.